Tangerine and Lemon are among our favorites in the whole line - refreshing, lightly-flavored and perfect for the summer. Since we like to consider ourselves hard seltzer experts over here, we have to say White Claw really outdid itself with the #2 pack. White Claw released the highly-anticipated Variety Pack #2 which includes flavors Tangerine, Lemon, Watermelon and Mango. While the OG hard seltzer brands - White Claw, Truly and BON VIV - have a lot more competition now than they did last summer, they’re still the best-sellers and have made some major updates to their product lines since last year.
#Loverboy drink sales 2020 update
So since hard seltzer is here to stay, we figured we should check in to update you on all the happenings in the market, from major updates from the top-selling brands to the world of craft seltzer and some upcoming trends to look out for. As cited by Brewbound, during the first eight-week period of the coronavirus outbreak the number of consumers purchasing spiked seltzer nearly doubled, with 44% of buyers being first-timers according to another report by Nielsen. The outbreak of COVID-19 also didn’t stall the hard seltzer market. “So not only are we confident that this is a popular beverage when it’s hot outside, but that it’s also a year-round product that drinkers are enjoying despite the season, which really proved to us that, that this isn’t going anywhere anytime soon.”
“As we moved away from the summer months last year and into the fall and the winter, we actually saw our growth continue to accelerate,” explains O’Neill. But according to O’Neill, Truly’s sales, in particular, are up nearly 200% since last year and have only grown in the colder months. There was much speculation about whether the light, carbonated beverage primed for the warm weather could survive in the fall/winter. And in bars and restaurants, on-site hard seltzer sales reached $1.2 billion in 2019, an increase of over 470 percent from 2018’s sales of $210 million according to a report by research firm Nielsen CGA. According to global data firm IWSR, Americans bought 82.5 million 9-liter cases, or almost 2.1 billion 355-milliliter cans. drinkers bought more hard seltzer by volume than vodka. “We’re really learning that as a category, it’s here to stay it’s continued to grow year over year.”Īs cited by Vinepair, in 2019, U.S. “Since last summer, what we’ve really learned is that hard seltzer is certainly not a fad,” says Casey O’Neill, senior product development manager of the Boston Beer Company, which owns Truly Hard Seltzer.
There are now tons of laws when it comes to drinking Claws, mainly regarding when, where, with whom, and how much distance must be between you and your fellow drinkers. What hasn’t changed, however, is the volume of hard seltzer consumption, which, despite the effects of COVID-19, has only grown since last year. But most importantly, it was a lawless spiked seltzer summer.
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